Dataset from Zenodo · Biancha Prameswari Heri Soekarno Putri
The Impact of Digital Collaboration Platforms on Hybrid Work Productivity in the FMCG Industry
- License
- CC BY 4.0commercial use allowedLicense text
- This license allows commercial use. Usually you must credit the author; read the license for the exact terms.
- Formats
- XLSX
- Size
- 56 kB
- Updated
- May 30, 2026
Description
This study investigates the impact of digital collaboration platforms on hybrid work productivity by examining how Digital Tools Proliferation and Task-Technology Fit influence Context Switching Costs and Decision-Making Speed. The rapid adoption of hybrid work in the Fast-Moving Consumer Goods (FMCG) industry has driven a massive increase in the daily use of various digital applications. However, the growing reliance on multiple fragmented platforms introduces challenges related to cognitive load and workflow efficiency, which can undermine operational responsiveness. To address these issues, data were obtained through a purposive sampling method involving 232 active FMCG employees who operate within hybrid work arrangements. Using Structural Equation Modeling (SEM) with SmartPLS , the empirical results indicate that Digital Tools Proliferation and Task-Technology Fit significantly increase Context Switching Costs. Nevertheless, Task-Technology Fit remains the most dominant driver in accelerating Decision-Making Speed. Interestingly, the study reveals that the abundance of digital tools and high switching costs do not impede operational speed. Qualitative findings explain this…
Description from Zenodo, shortened.
Files (1)
DataHunter does not store or host these files: every link leads to the original source. Check the license there before using the data.