DH{}DataHunter

Dataset from Zenodo · Marveli, Callista Azalia

Anonymized Survey Dataset on Sales and Marketing Influences on Brand Trust and Perception of Healthy Frozen Food Purchase Intention among Gen Z

Open on Zenodo
License
CC BY 4.0commercial use allowedLicense text
This license allows commercial use. Usually you must credit the author; read the license for the exact terms.
Formats
CSV, PDF, TXT
Size
49 kB
Updated
May 28, 2026

Description

This dataset contains anonymized questionnaire responses used to examine the relationships of Sales Channel (SC), Marketing Communication (MC), Brand Perception (BI), Brand Trust (BT), and Purchase Intention (PI) towards Healthy Frozen Food among Gen Z consumers. The dataset consists of Likert-scale responses for five constructs, totalling 24 items adapted from previous studies. All personal identifiers have been removed to ensure confidentiality. The upload includes the anonymized dataset, a codebook, and a README file.

Description from Zenodo, shortened.

Files (3)

  • CSVhff_survey_anonymized_dataset.csv19 kB
  • PDFcodebook_hff_survey.pdf30 kB
  • TXTREADME.txt370 byte

DataHunter does not store or host these files: every link leads to the original source. Check the license there before using the data.

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