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Dataset de Zenodo · du Cleuziou, Thibaut

Introducing the 'Sales Stack Shadow': Six Years of French B2B Sales Technology Evolution (2019-2025)

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Licencia
CC BY 4.0uso comercial permitidoTexto de la licencia
Esta licencia permite el uso comercial. Normalmente hay que citar al autor; consulta la licencia para ver las condiciones exactas.
Formatos
CSV, PY, MD, TXT
Tamaño
523 kB
Actualizado
23 jun 2026

Descripción

This dataset accompanies the working paper "Six Years of Evolution of the French Sales Technology Stack (2019-2025): Introducing the 'Sales Stack Shadow' Concept." It contains anonymized survey data from 901 French B2B salespeople collected across four harmonized waves (2019-2025) using a repeated cross-sectional longitudinal design. Dataset is in French. The dataset operationalizes the Sales Stack Shadow concept &mdash; the share of free, unsanctioned tools in individual sales technology stacks &mdash; and enables independent replication of all statistical tests: Kruskal-Wallis (H=53.85, p<0.001) for longitudinal stack growth Sales Stack Shadow Index (mean 47.4%, n=259) Mann-Whitney U (p=0.005) for work-study vs professional differential Chi-square (p=0.007) for generative AI training differential Key variables: nb solutions, nb solutions gratuites, nb solutions payantes, solutions nominatives (tool names tagged [G] free / [P] paid).

Descripción de Zenodo, abreviada.

Archivos (10)

  • CSVsales-stack-shadow_wave1_2019-2021_anonymized.csv73 kB
  • CSVsales-stack-shadow_harmonized-dataset_2019-2025_n901.csv155 kB
  • CSVsales-stack-shadow_wave3_2024-2025_anonymized.csv131 kB
  • PYsales-stack-shadow_analysis-script.py15 kB
  • CSVsales-stack-shadow_codebook.csv1,2 kB
  • CSVsales-stack-shadow_inferential-tests-summary.csv1,5 kB
  • MDsales-stack-shadow_README.md4,1 kB
  • CSVsales-stack-shadow_wave2_2023_anonymized.csv117 kB
  • CSVsales-stack-shadow_wave1bis_2022_anonymized.csv23 kB
  • TXTsales-stack-shadow_LICENSE.txt925 B

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