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Dataset from Zenodo · du Cleuziou, Thibaut

Introducing the 'Sales Stack Shadow': Six Years of French B2B Sales Technology Evolution (2019-2025)

Open on Zenodo
License
CC BY 4.0commercial use allowedLicense text
This license allows commercial use. Usually you must credit the author; read the license for the exact terms.
Formats
CSV, PY, MD, TXT
Size
523 kB
Updated
Jun 23, 2026

Description

This dataset accompanies the working paper "Six Years of Evolution of the French Sales Technology Stack (2019-2025): Introducing the 'Sales Stack Shadow' Concept." It contains anonymized survey data from 901 French B2B salespeople collected across four harmonized waves (2019-2025) using a repeated cross-sectional longitudinal design. Dataset is in French. The dataset operationalizes the Sales Stack Shadow concept &mdash; the share of free, unsanctioned tools in individual sales technology stacks &mdash; and enables independent replication of all statistical tests: Kruskal-Wallis (H=53.85, p<0.001) for longitudinal stack growth Sales Stack Shadow Index (mean 47.4%, n=259) Mann-Whitney U (p=0.005) for work-study vs professional differential Chi-square (p=0.007) for generative AI training differential Key variables: nb solutions, nb solutions gratuites, nb solutions payantes, solutions nominatives (tool names tagged [G] free / [P] paid).

Description from Zenodo, shortened.

Files (10)

  • CSVsales-stack-shadow_wave1_2019-2021_anonymized.csv73 kB
  • CSVsales-stack-shadow_harmonized-dataset_2019-2025_n901.csv155 kB
  • CSVsales-stack-shadow_wave3_2024-2025_anonymized.csv131 kB
  • PYsales-stack-shadow_analysis-script.py15 kB
  • CSVsales-stack-shadow_codebook.csv1.2 kB
  • CSVsales-stack-shadow_inferential-tests-summary.csv1.5 kB
  • MDsales-stack-shadow_README.md4.1 kB
  • CSVsales-stack-shadow_wave2_2023_anonymized.csv117 kB
  • CSVsales-stack-shadow_wave1bis_2022_anonymized.csv23 kB
  • TXTsales-stack-shadow_LICENSE.txt925 byte

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