Dataset de Zenodo · Zimmermann, Robert

Dataset - Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review

Licencia
CC BY 4.0uso comercial permitidoTexto de la licencia
Esta licencia permite el uso comercial. Normalmente hay que citar al autor; consulta la licencia para ver las condiciones exactas.
Formatos
XLSX
Tamaño
88 kB
Actualizado
15 jun 2021

Descripción

This is a complementary dataset for DOI: 10.1007/978-3-030-22335-9 6 Following an open data policy as supported by the European Union (https://www.openaire.eu/), this is the dataset used for the following conference paper: Zimmermann R., Auinger A., Riedl R. (2019) Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review . In: Nah FH., Siau K. (eds) HCI in Business, Government and Organizations. eCommerce and Consumer Behavior. HCII 2019. Lecture Notes in Computer Science, vol 11588. Springer, Cham The present work was conducted within the Innovative Training Network project PERFORM funded by the European Union’s Horizon 2020 research and innovation program under the Marie Skłodowska-Curie grant agreement No. 765395. The EU Research Executive Agency is not responsible for any use that may be made of the information it contains.

Descripción de Zenodo, abreviada.

Archivos (1)

  • XLSXSmartphoneCRO.xlsx88 kB

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