Dataset from Zenodo · Zimmermann, Robert

Dataset - Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review

License
CC BY 4.0commercial use allowedLicense text
This license allows commercial use. Usually you must credit the author; read the license for the exact terms.
Formats
XLSX
Size
88 kB
Updated
Jun 15, 2021

Description

This is a complementary dataset for DOI: 10.1007/978-3-030-22335-9 6 Following an open data policy as supported by the European Union (https://www.openaire.eu/), this is the dataset used for the following conference paper: Zimmermann R., Auinger A., Riedl R. (2019) Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review . In: Nah FH., Siau K. (eds) HCI in Business, Government and Organizations. eCommerce and Consumer Behavior. HCII 2019. Lecture Notes in Computer Science, vol 11588. Springer, Cham The present work was conducted within the Innovative Training Network project PERFORM funded by the European Union’s Horizon 2020 research and innovation program under the Marie Skłodowska-Curie grant agreement No. 765395. The EU Research Executive Agency is not responsible for any use that may be made of the information it contains.

Description from Zenodo, shortened.

Files (1)

  • XLSXSmartphoneCRO.xlsx88 kB

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