Skup podataka sa Zenodo · Zimmermann, Robert

Dataset - Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review

Licenca
CC BY 4.0dozvoljena komercijalna upotrebaTekst licence
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Formati
XLSX
Veličina
88 kB
Ažurirano
15. 6. 2021.

Opis

This is a complementary dataset for DOI: 10.1007/978-3-030-22335-9 6 Following an open data policy as supported by the European Union (https://www.openaire.eu/), this is the dataset used for the following conference paper: Zimmermann R., Auinger A., Riedl R. (2019) Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review . In: Nah FH., Siau K. (eds) HCI in Business, Government and Organizations. eCommerce and Consumer Behavior. HCII 2019. Lecture Notes in Computer Science, vol 11588. Springer, Cham The present work was conducted within the Innovative Training Network project PERFORM funded by the European Union’s Horizon 2020 research and innovation program under the Marie Skłodowska-Curie grant agreement No. 765395. The EU Research Executive Agency is not responsible for any use that may be made of the information it contains.

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  • XLSXSmartphoneCRO.xlsx88 kB

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